Hold off on utilizing your freedom fries. Retake a step out of your liberty cabbage. There’s a brand new (supposedly) patriotic rebranding in town; however, this time it has nothing to do with meals.
E&E editor Ellen M. Gilmer was able to delete what seemed to be an everyday run-of-the-mill press release from the Division of Energy this week until she observed a peculiar line. Reading into the article more, Gilmer noted a try and rebrand natural gas exports, originating from the U.S., as “freedom gas.”
Energy officers within the division made a number of attempts within the formal government press release to praise the considered cleanness of natural gas. In doing so, they also made an obscure move at rebranding the energy supply, attempting to join it to the American understanding of freedom.
“Growing export capacity is crucial to proclaiming freedom gas all through the world by giving America’s allies a various and reasonably priced supply of clean power,” the press release cited U.S. Under Secretary of Energy Mark W. Menezes as saying.
It didn’t stop there. The assertion further quoted Assistant Secretary for Fossil Power Steven Winberg, who made one other doubtful rebrand attempt.
“With the U.S. in another year of document-setting natural gas production, I’m happy that the Division of Power is doing what it may well to market an efficient supervisory system that enables for molecules of U.S. freedom to be shipped to the world,” Winberg mentioned.
“Freedom gas.” “Molecules of freedom.” The concepts have been instantly criticized on social media, where folks noticed through the facade.
Past the rebranding of pure fuel to “freedom gasoline” that netizens noted, there are further issues over the suggestions being made that the fossil fuel is taken as a “clean” type of energy.